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VantagePort was faced with an identity issue that had been brewing over 8 years.  It had greatly evolved during this time and was in need of solidifying the way it was perceived.  This included the brand messaging as well as the development of a marketing/advertising strategy and tactics.


Once a deep-dive was conducted, several aspects of VantagePort surfaced.  They created a different perspective then was previously viewed.  This included a new message, "The world moves through VantagePort".  A brand story was then created and used through a variety of tactics including print, video and internet marketing..