VantagePort was faced with an identity issue that had been brewing over 8 years. It had greatly evolved during this time and was in need of solidifying the way it was perceived. This included the brand messaging as well as the development of a marketing/advertising strategy and tactics.
Once a deep-dive was conducted, several aspects of VantagePort surfaced. They created a different perspective then was previously viewed. This included a new message, "The world moves through VantagePort". A brand story was then created and used through a variety of tactics including print, video and internet marketing..