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    • Home
    • Who We Are
    • What We Do
    • Case studies/samples
      • Audi
      • Battery Giant
      • Beta Steel
      • Black Hills Eye Institute
      • Comfortmaker
      • Eveready
      • Faygo
      • General Motors
      • Great Lakes Claim Service
      • Hosanna House/IMPACT
      • Ladywood High School
      • Language Arts & Sciences
      • Orchard Lake St. Marys
      • VantagePort
      • WGST
      • Additional Identities
      • How We Do It
    • Contact
  • Home
  • Who We Are
  • What We Do
  • Case studies/samples
    • Audi
    • Battery Giant
    • Beta Steel
    • Black Hills Eye Institute
    • Comfortmaker
    • Eveready
    • Faygo
    • General Motors
    • Great Lakes Claim Service
    • Hosanna House/IMPACT
    • Ladywood High School
    • Language Arts & Sciences
    • Orchard Lake St. Marys
    • VantagePort
    • WGST
    • Additional Identities
    • How We Do It
  • Contact

VantagePort was faced with an identity issue that had been brewing for over eight years. It had greatly evolved during this time and required solidifying the way it was perceived. This included the brand messaging as well as the development of a marketing/advertising strategy and tactics.


Once a deep-dive was conducted, several aspects of VantagePort surfaced. They created a different perspective than was previously viewed. This included a new message, "The world moves through VantagePort." A brand story was developed and used through various tactics, including print, video, and internet marketing.


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