VantagePort was faced with an identity issue that had been brewing for over eight years. It had greatly evolved during this time and required solidifying the way it was perceived. This included the brand messaging as well as the development of a marketing/advertising strategy and tactics.

Once a deep-dive was conducted, several aspects of VantagePort surfaced. They created a different perspective than was previously viewed. This included a new message, "The world moves through VantagePort." A brand story was developed and used through various tactics, including print, video, and internet marketing.