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    • Home
    • Who We Are
    • What We Do
    • Case studies/samples
      • Audi
      • Battery Giant
      • Beta Steel
      • Black Hills Eye Institute
      • Comfortmaker
      • Eveready
      • Faygo
      • General Motors
      • Great Lakes Claim Service
      • Hosanna House/IMPACT
      • Ladywood High School
      • Language Arts & Sciences
      • Orchard Lake St. Marys
      • VantagePort
      • WGST
      • Additional Identities
      • How We Do It
    • Contact
  • Home
  • Who We Are
  • What We Do
  • Case studies/samples
    • Audi
    • Battery Giant
    • Beta Steel
    • Black Hills Eye Institute
    • Comfortmaker
    • Eveready
    • Faygo
    • General Motors
    • Great Lakes Claim Service
    • Hosanna House/IMPACT
    • Ladywood High School
    • Language Arts & Sciences
    • Orchard Lake St. Marys
    • VantagePort
    • WGST
    • Additional Identities
    • How We Do It
  • Contact

The Eveready Battery co-op program was developed to help sell batteries through an advertising account based on retailers selling forecast. The challenge was to communicate with a market that would identify with the mid-level product qualities.


To entice the consumer to purchase the Super Heavy Duty brand, an advertising campaign was created that set the product apart while using the Eveready name.


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