Hosanna House wanted to make a difference in its community and the lives of at-risk 16-22 year olds in the Lansing area. They had to look for a way to communicate their mission and connect with the community at large. 

The result of hours of discussion produced IMPACT. We developed the IMPACT brand as an acronym for Inspire, Motivate, Promote, Advise, Challenge, and Transform – all the ways the initiative can change lives and create futures. The IMPACT brand then took on a leadership role for Hosanna House and created awareness for its work. It also opened the minds and eyes of business leaders in the community to reach out and provide mentorship of young adults. The brand's launch includes a brochure, poster, direct mail, email campaign, slide presentation, and web site.