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Hosanna House wanted to make a difference in its community as well as in the lives of at-risk 16-22 year olds in the Lansing area.  They had looking for a way to communicate there mission and connect with the community at large. 


The result of hours of discussion produced IMPACT.  We developed the IMPACT brand as an acronym for for Inspire, Motivate, Promote, Advise, Challenge and Transform – all ways in which the initiative can change lives and create futures.  The IMPACT brand then took on a leadership role for Hosanna House and started to create awareness for not only the work being done, it also opened them minds and eyes of business leaders in the community as a way to reach out and provide mentorship of young adults.  The launch of the brand includes brochure, poster, direct mail, email campaign, slide presentation and web site.