The success of today’s business is greatly affected by the brand’s emotion.  This is the ongoing, perpetual experience of what brands provide everywhere we are.  This is where the groundwork is structured for awareness, improvement and sustainability.  Brands are not technology dependent, crossing all channels and platforms driving tomorrow’s ideas farther than ever before.  It is this engagement, where brands find the greatest success.  Where great brand stories emerge.

Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com