We’re Storytellers

Our group is made up of professional storytellers.  Our brand stories are made up of a variety of visual, audio and virtual components that are weaved together to communicate a brand story.

We come from a variety of disciplines that when brought together, create a unified story regardless of technology, medium or channel.  Our broad range of expertise allows us to have insight into solutions that travel beyond the obvious to discover opportunities that have an impact now and into the future.

After all, our goal is to create the most compelling story possible for your brand that truly engages and represents the experience of your brand.  Our collective experience, diversity and vision ensures that it happens.

 

Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com