We’re Storytellers

Our group is made up of professional storytellers.  Our brand stories are made up of a variety of visual, audio and virtual components that are weaved together to communicate a brand story.

We come from a variety of disciplines that when brought together, create a unified story regardless of technology, medium or channel.  Our broad range of expertise allows us to have insight into solutions that travel beyond the obvious to discover opportunities that have an impact now and into the future.

After all, our goal is to create the most compelling story possible for your brand that truly engages and represents the experience of your brand.  Our collective experience, diversity and vision ensures that it happens.

 

Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

When should you consider a rebrand?

 

Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.

 

While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com