We Tell Brand Stories

Companies make the common mistake of continually talking about themselves.  This strategy doesn’t consider what your customer or prospective client wants to hear.  They want to know and understand what experience a brand provides and how it affects them personally.

Our job is to create a brand story that is relevant across all technologies, consistent within every channel and tells the brand’s story in context.  The experience that your brand develops becomes it biggest asset in the eyes of the customer.  Additionally, we provide mechanisms that encourage current customers and followers to continually become brand ambassadors for businesses.  We also provide a consistent brand message that demonstrates your commitment to your customers, the future of your industry and the sustainability of your company.

Creativity is also a key component to developing a brand.  However creativity that doesn’t support a brand’s mission can be a step backwards.  In other words, creativity shouldn’t be harnessed, rather it should embrace the mission of a company through its brand story alway keeping in mind a businesses goals and vision.

We also look at opportunities in the market place to create awareness through traditional, alternative and emerging channels including advertising, public relations, social media and viral marketing as well as many others.  However we are always mindful to ensure that the brand story drives the media rather than the other way around.

In the end its simple, we create brand stories that engage.


Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

When should you consider a rebrand?


Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.


While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.

Personal Branding


Recently I was asked what the impact of personal branding is.


Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands


Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands


Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com