We Tell Brand Stories

Companies make the common mistake of continually talking about themselves.  This strategy doesn’t consider what your customer or prospective client wants to hear.  They want to know and understand what experience a brand provides and how it affects them personally.

Our job is to create a brand story that is relevant across all technologies, consistent within every channel and tells the brand’s story in context.  The experience that your brand develops becomes it biggest asset in the eyes of the customer.  Additionally, we provide mechanisms that encourage current customers and followers to continually become brand ambassadors for businesses.  We also provide a consistent brand message that demonstrates your commitment to your customers, the future of your industry and the sustainability of your company.

Creativity is also a key component to developing a brand.  However creativity that doesn’t support a brand’s mission can be a step backwards.  In other words, creativity shouldn’t be harnessed, rather it should embrace the mission of a company through its brand story alway keeping in mind a businesses goals and vision.

We also look at opportunities in the market place to create awareness through traditional, alternative and emerging channels including advertising, public relations, social media and viral marketing as well as many others.  However we are always mindful to ensure that the brand story drives the media rather than the other way around.

In the end its simple, we create brand stories that engage.


Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

The branding of human capital


Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.

Look to the past for future innovations


Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.

Marketing strategy with purpose. Turning consumers into brand ambassadors.


You have optimized your website, put your pay-per-click strategy in place, secured back links to your website and have built Facebook and Twitter pages.  All tactics to create traffic to your site. Now that you have visitors to your site, how do you engage with them? Do you connect with them in a way that identifies with them deeply or do you just “sell” them?

The different way of thinking


For many years business leader have been asked ”what keeps you up at night.”  Rather than focusing on what many times are either issues that are out of your control, a better approach is to focus on “what wakes you up in the morning.”  Initiatives or strategies that excite you are more than likely to result in long term solutions that cause change, sustainability and focus on the core of your business.



Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com