We Tell Brand Stories

Companies make the common mistake of continually talking about themselves.  This strategy doesn’t consider what your customer or prospective client wants to hear.  They want to know and understand what experience a brand provides and how it affects them personally.

Our job is to create a brand story that is relevant across all technologies, consistent within every channel and tells the brand’s story in context.  The experience that your brand develops becomes it biggest asset in the eyes of the customer.  Additionally, we provide mechanisms that encourage current customers and followers to continually become brand ambassadors for businesses.  We also provide a consistent brand message that demonstrates your commitment to your customers, the future of your industry and the sustainability of your company.

Creativity is also a key component to developing a brand.  However creativity that doesn’t support a brand’s mission can be a step backwards.  In other words, creativity shouldn’t be harnessed, rather it should embrace the mission of a company through its brand story alway keeping in mind a businesses goals and vision.

We also look at opportunities in the market place to create awareness through traditional, alternative and emerging channels including advertising, public relations, social media and viral marketing as well as many others.  However we are always mindful to ensure that the brand story drives the media rather than the other way around.

In the end its simple, we create brand stories that engage.


Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

Inspired Brands


Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy


While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Passion for brand excellence


Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place

The branding of human capital


Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com