Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

When should you consider a rebrand?

 

Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.

 

While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

VantagePort was faced with an identity issue that had been brewing over 8 years.  It had greatly evolved during this time and was in need of solidifying the way it was perceived.  This included the brand messaging as well as the development of a marketing/advertising strategy and tactics.

Once a deep-dive was conducted, several aspects of VantagePort surfaced.  They created a different perspective then was previously viewed.  This included a new message, "The world moves through VantagePort".  A brand story was then created and used through a variety of tactics including print, video and internet marketing.