Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
You have optimized your website, put your pay-per-click strategy in place, secured back links to your website and have built Facebook and Twitter pages. All tactics to create traffic to your site. Now that you have visitors to your site, how do you engage with them? Do you connect with them in a way that identifies with them deeply or do you just “sell” them?
For many years business leader have been asked ”what keeps you up at night.” Rather than focusing on what many times are either issues that are out of your control, a better approach is to focus on “what wakes you up in the morning.” Initiatives or strategies that excite you are more than likely to result in long term solutions that cause change, sustainability and focus on the core of your business.
VantagePort was faced with an identity issue that had been brewing over 8 years. It had greatly evolved during this time and was in need of solidifying the way it was perceived. This included the brand messaging as well as the development of a marketing/advertising strategy and tactics.
Once a deep-dive was conducted, several aspects of VantagePort surfaced. They created a different perspective then was previously viewed. This included a new message, "The world moves through VantagePort". A brand story was then created and used through a variety of tactics including print, video and internet marketing.