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While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.
Passion for brand excellence
Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
The market for high school students is increasingly becoming more competitive
The challenge presented by Orchard Lake St. Mary's was to communicate their point of difference. By distilling their message into a simple idea created a brand that communicated their unique positio0n based on unique assets, heritage and beliefs. The idea the OLSM redefines the way education, athletics and community is presented positioned them as unique in the area.