Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Passion for brand excellence

 

Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

Language Arts & Science assigned us with the task of creating a brand for its new software that was being developed.

It started with  naming process that became the corner for the brand.  It continued through the identity development to establish a market position and purpose statement for the startup.