The success of today’s business is greatly affected by the brand’s emotion.  This is the ongoing, perpetual experience of what brands provide everywhere we are.  This is where the groundwork is structured for awareness, improvement and sustainability.  Brands are not technology dependent, crossing all channels and platforms driving tomorrow’s ideas farther than ever before.  It is this engagement, where brands find the greatest success.  Where great brand stories emerge.

Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at

Branding legacy


While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Passion for brand excellence


Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place

The branding of human capital


Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.

Look to the past for future innovations


Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.

Bob Diakow Brand Development • 248-231-4478 •