Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.
While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.
Recently I was asked what the impact of personal branding is.
Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.
Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.
Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?
It’s simple, we listen.
We don’t have any magic formulas, no special tactics, no secret proprietary methods, we just listen.
However, we don’t just listen to what our clients have to say. We listen to what counts most, a brand’s clients and prospective customers. We also listen to industry experts, leading contributors as well as emerging ancillary companies. We listen.
We are also constantly aware of new technologies that affect your brand’s story, environment and how it can be effectively communicated and how to leverage them. We continue to listen.
In a sense, the process allow businesses to now know what they don’t know and to be agile with in their marketplace.
At the end of the day, by continually listening, we are able to create a brand that engages and communicates with a targeted community in a trackable, measurable solution that sustains and communicates through every contact point of a business.