Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
You have optimized your website, put your pay-per-click strategy in place, secured back links to your website and have built Facebook and Twitter pages. All tactics to create traffic to your site. Now that you have visitors to your site, how do you engage with them? Do you connect with them in a way that identifies with them deeply or do you just “sell” them?
For many years business leader have been asked ”what keeps you up at night.” Rather than focusing on what many times are either issues that are out of your control, a better approach is to focus on “what wakes you up in the morning.” Initiatives or strategies that excite you are more than likely to result in long term solutions that cause change, sustainability and focus on the core of your business.
It’s simple, we listen.
We don’t have any magic formulas, no special tactics, no secret proprietary methods, we just listen.
However, we don’t just listen to what our clients have to say. We listen to what counts most, a brand’s clients and prospective customers. We also listen to industry experts, leading contributors as well as emerging ancillary companies. We listen.
We are also constantly aware of new technologies that affect your brand’s story, environment and how it can be effectively communicated and how to leverage them. We continue to listen.
In a sense, the process allow businesses to now know what they don’t know and to be agile with in their marketplace.
At the end of the day, by continually listening, we are able to create a brand that engages and communicates with a targeted community in a trackable, measurable solution that sustains and communicates through every contact point of a business.