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While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.
Passion for brand excellence
Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
It’s simple, we listen.
We don’t have any magic formulas, no special tactics, no secret proprietary methods, we just listen.
However, we don’t just listen to what our clients have to say. We listen to what counts most, a brand’s clients and prospective customers. We also listen to industry experts, leading contributors as well as emerging ancillary companies. We listen.
We are also constantly aware of new technologies that affect your brand’s story, environment and how it can be effectively communicated and how to leverage them. We continue to listen.
In a sense, the process allow businesses to now know what they don’t know and to be agile with in their marketplace.
At the end of the day, by continually listening, we are able to create a brand that engages and communicates with a targeted community in a trackable, measurable solution that sustains and communicates through every contact point of a business.