Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Passion for brand excellence

 

Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

Hosanna House wanted to make a difference in its community as well as in the lives of at-risk 16-22 year olds in the Lansing area.  They had looking for a way to communicate there mission and connect with the community at large.

The result of hours of discussion produced IMPACT.  We developed the IMPACT brand as an acronym for for Inspire, Motivate, Promote, Advise, Challenge and Transform – all ways in which the initiative can change lives and create futures.  The IMPACT brand then took on a leadership role for Hosanna House and started to create awareness for not only the work being done, it also opened them minds and eyes of business leaders in the community as a way to reach out and provide mentorship of young adults.  The launch of the brand includes brochure, poster, direct mail, email campaign, slide presentation and web site.