Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

When should you consider a rebrand?

 

Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.

 

While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

Hosanna House wanted to make a difference in its community as well as in the lives of at-risk 16-22 year olds in the Lansing area.  They had looking for a way to communicate there mission and connect with the community at large.

The result of hours of discussion produced IMPACT.  We developed the IMPACT brand as an acronym for for Inspire, Motivate, Promote, Advise, Challenge and Transform – all ways in which the initiative can change lives and create futures.  The IMPACT brand then took on a leadership role for Hosanna House and started to create awareness for not only the work being done, it also opened them minds and eyes of business leaders in the community as a way to reach out and provide mentorship of young adults.  The launch of the brand includes brochure, poster, direct mail, email campaign, slide presentation and web site.