Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.
Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?
While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.
Passion for brand excellence
Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place
In the auto insurance claims industry, cost control is of the utmost importance. Communicating expertise in this area can be a daunting task.
The marketing materials asked insurance executives to look at the way they were currently doing business, while offering an effective alternative. The successful campaign included brochures to direct mail, and advertising.