Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

When should you consider a rebrand?

 

Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.

 

While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

To attract future vehicle buyers, GM needed to take advantage of a market that GM has supported for many years.  GM’s youth initiative needed to attract customers on several levels.  Not only did the strategy have to attract the obvious market of potential buyers, Driver Education administrators and dealers where also considerable markets.

In addition to the Driver Education Program, a Partners N’ Driving program was developed to further educate students in various aspects of the process of buying a car, the prospects of working for GM or a dealership.  Marketing channels include direct mail, print trade ads, in classroom posters and marketing brochures. The GM Driver Education ad was developed to educate school systems of the opportunities that are available through General Motors.  Additionally, information is conveyed regarding additional programs that schools can take advantage of.