Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Passion for brand excellence

 

Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place

The branding of human capital

 

Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

To attract future vehicle buyers, GM needed to take advantage of a market that GM has supported for many years.  GM’s youth initiative needed to attract customers on several levels.  Not only did the strategy have to attract the obvious market of potential buyers, Driver Education administrators and dealers where also considerable markets.

In addition to the Driver Education Program, a Partners N’ Driving program was developed to further educate students in various aspects of the process of buying a car, the prospects of working for GM or a dealership.  Marketing channels include direct mail, print trade ads, in classroom posters and marketing brochures. The GM Driver Education ad was developed to educate school systems of the opportunities that are available through General Motors.  Additionally, information is conveyed regarding additional programs that schools can take advantage of.