Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Passion for brand excellence

 

Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place

The branding of human capital

 

Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

The Eveready Battery co-op program was developed to help sell batteries through an advertising account based on retailers selling forecast.The challenge was to communicate to a market that would identify with the qualities of the mid level product.

In order to entice the consumer to purchase the Super Heavy Duty brand, a advertising campaign was created that set the product apart while using the Eveready name.