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While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.
Passion for brand excellence
Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
Comfortmaker's co-op program was developed to intice installers/dealers to carry the product line as their first to recomend. The challenge was to create awarenes for the brand's products while asisting contarctors/dealers sell through to end user customers.
In order to engage tthe target audience, a advertising campaign was created that generated an association of customer needs with the Comformaker name.