Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
You have optimized your website, put your pay-per-click strategy in place, secured back links to your website and have built Facebook and Twitter pages. All tactics to create traffic to your site. Now that you have visitors to your site, how do you engage with them? Do you connect with them in a way that identifies with them deeply or do you just “sell” them?
For many years business leader have been asked ”what keeps you up at night.” Rather than focusing on what many times are either issues that are out of your control, a better approach is to focus on “what wakes you up in the morning.” Initiatives or strategies that excite you are more than likely to result in long term solutions that cause change, sustainability and focus on the core of your business.
Since the early 80s we have been listening and creating brand strategies along with creative stories for clients. These opportunities cover a broad spectrum of size, scope and industry, always telling stories that drive interaction between a client and their audience. The following is a list of experiences that we have created.
• ACI • American Axle • American Heart Association • AT & T • Campbell Soup Co • Cooper Automotive • Federal APD • Federal-Mogul • General Foods • General Motors • Hormell Food • Monroe Auto Parts • Nestle’/Dole Ice Cream • New Venture Gear • Oakwood Hospital • Stout Risius Ross • Thorn Apple Valley • U.S.G.A. U.S. Open • WJFM • Detroit YMCA