Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.
Passion for brand excellence
Many times brands veer off path from the core on which they are founded. A variety of aspects come into play from wayward acquisitions to loss of focus on the pillars of what created the brand in the first place
Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.
Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.
Since the early 80s we have been listening and creating brand strategies along with creative stories for clients. These opportunities cover a broad spectrum of size, scope and industry, always telling stories that drive interaction between a client and their audience. The following is a list of experiences that we have created.
• ACI • American Axle • American Heart Association • AT & T • Campbell Soup Co • Cooper Automotive • Federal APD • Federal-Mogul • General Foods • General Motors • Hormell Food • Monroe Auto Parts • Nestle’/Dole Ice Cream • New Venture Gear • Oakwood Hospital • Stout Risius Ross • Thorn Apple Valley • U.S.G.A. U.S. Open • WJFM • Detroit YMCA