Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

Personal Branding

 

Recently I was asked what the impact of personal branding is.

 

Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.

The evolution of brands

 

Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.

Inspired Brands

 

Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?

Branding legacy

 

While branding has a history tied to Madison Avenue, I recently realized that its roots go back much further.

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

 

Since the early 80s we have been listening and creating brand strategies along with creative stories for clients.  These opportunities cover a broad spectrum of size, scope and industry, always telling stories that drive interaction between a client and their audience.  The following is a list of experiences that we have created.

Aditional clients

• ACI • American Axle • American Heart Association • AT & T • Campbell Soup Co • Cooper Automotive • Federal APD • Federal-Mogul • General Foods • General Motors • Hormell Food • Monroe Auto Parts • Nestle’/Dole Ice Cream • New Venture Gear • Oakwood Hospital • Stout Risius Ross • Thorn Apple Valley • U.S.G.A. U.S. Open • WJFM • Detroit YMCA

Additional Identities