Recent Articles (click on the articles below to go to full versions. You can also review the entire library of articles at bobdiakow.wordpress.com)
Many companies ask about the longevity of their brand and when is it time to rebrand their business. Many factors come into play.
While some brands have gone for years, even centuries, without going through a full rebrand of their business others, others don't seem comfortable in their own skin. Many times a company's brand is solid, it's the execution that falls short.
Recently I was asked what the impact of personal branding is.
Many companies are an extension of personal brands that have been leveraged. As an example, Michael Jordan and Tiger Woods personal brands have been leveraged by Nike to create a brand within a brand.
Brands over the past few centuries have been formed based on a number of factors. Long ago brands identified a craftsman’s work and were part of his or her name giving recognition to the person who made the product.
Recently I‘ve had the opportunity to watch series of TedTalk videos the got me to thinking, are brand inspiring or are they inspired by others around them?
Since the early 80s we have been listening and creating brand strategies along with creative stories for clients. These opportunities cover a broad spectrum of size, scope and industry, always telling stories that drive interaction between a client and their audience. The following is a list of experiences that we have created.
• ACI • American Axle • American Heart Association • AT & T • Campbell Soup Co • Cooper Automotive • Federal APD • Federal-Mogul • General Foods • General Motors • Hormell Food • Monroe Auto Parts • Nestle’/Dole Ice Cream • New Venture Gear • Oakwood Hospital • Stout Risius Ross • Thorn Apple Valley • U.S.G.A. U.S. Open • WJFM • Detroit YMCA