Recent Articles (click on the articles below to go to full versions.  You can also review the entire library of articles at bobdiakow.wordpress.com)

The branding of human capital

 

Recently, the business community across the United States is finding it more difficult to attract and retain talent. While some businesses have tried to create a better work environment, others have tried to create a vision of their company that is at the intersection of brand and culture.

Look to the past for future innovations

 

Brands continue to look for breakthrough innovations. It is possible to look to the past for design inspiration as well as human behaviors that can be used in the future.

Marketing strategy with purpose. Turning consumers into brand ambassadors.

 

You have optimized your website, put your pay-per-click strategy in place, secured back links to your website and have built Facebook and Twitter pages.  All tactics to create traffic to your site. Now that you have visitors to your site, how do you engage with them? Do you connect with them in a way that identifies with them deeply or do you just “sell” them?

The different way of thinking

 

For many years business leader have been asked ”what keeps you up at night.”  Rather than focusing on what many times are either issues that are out of your control, a better approach is to focus on “what wakes you up in the morning.”  Initiatives or strategies that excite you are more than likely to result in long term solutions that cause change, sustainability and focus on the core of your business.

 

 

Bob Diakow Brand Development • 248-231-4478 • bdiakow@bobdiakow.com

 

Beta Steel was in need of a brand makeover to establish itself as a leader in the steel wire industry.  The nearly 50 year old company was looking for a strategy that would allow them to create awareness throughout the industry.

The first steps where to research their customers to understand what made Beta Steel a top choice.  Based on internal surveys and questions as well as customer responses and testimonials, the brand “Agility, Speed, Strength was created.  This statement set Beta Steel apart from everyone else in the industry.  Extension of the brand then occurred first internally throughout the company, and then through tactics including a redesigned logo, a new website, email marketing, trade show booth design, slide show creation, brochure, trade show advertising and the development of a video series.